It helps businesses reduce wasted effort and focus marketing and customer communication on the specific leverage that drives growth.
The method is expressed through a continuing series of essays, drawn from decades of operating experience where communication decisions had real consequences.
AMPLIFY is for organizations where marketing mistakes have real consequences.
Start Here
The real cost of wasted effort
Most businesses don’t struggle because they lack effort.
They struggle because they amplify the wrong things at the wrong time.
Upcoming Essays
These essays will build the method in public, one constraint at a time.
What This Is / What This Isn’t
This is:
- A defined method
- Judgment before activity
- Built from real operating experience
- Designed for businesses that feel the cost of getting it wrong
This isn’t:
- A marketing blog
- An AI hype newsletter
- A sales funnel
Continuity
Subscribe to receive future essays as the method unfolds here.